The director of a senior activity center noticed their website traffic had dropped significantly over six months. Most visitors were leaving within seconds of arrival. Testing revealed their mobile site took 12.4 seconds to load due to unoptimized images and excess JavaScript.

The Challenge

The site featured dozens of high-resolution photos from events, each file over 5MB. Their theme included multiple animation libraries that were not actually being used but still loaded on every page.

What We Learned

We compressed all images to under 200KB without visible quality loss and removed unused scripts. The mobile load time dropped to 2.1 seconds. Within the first month, their bounce rate decreased from 73 percent to 34 percent.

Important Points

Mobile speed directly affects whether people stay on your site. Many visitors use phones with slower connections. Image optimization and removing unnecessary code are often the quickest wins for improving technical SEO performance.