How a Local Library Fixed Their Website Crawl Errors
A community library discovered search engines were not indexing most of their catalog pages due to technical issues with their website structure.
Making technical SEO decisions that actually move rankings
We publish detailed analysis of crawl patterns, indexing behavior, and site architecture changes. Every article includes real scenarios, implementation steps, and what happened when the change went live. No theory, no fluff—just what worked and what broke.
Technical SEO
Latest analysis and implementation guides
Fixing Mobile Load Times for a Senior Center
A senior center struggled with a website that took over 12 seconds to load on mobile devices, causing visitors to leave before seeing their programs.
We write for people who implement, not people who delegate
Every article assumes you're going to open your site's code, run the tests yourself, and watch what happens. We skip the surface-level advice and focus on the decisions you actually need to make when something breaks or when you're trying to figure out why a change didn't work.
We publish case studies with real URLs, show the commands we ran, include the error messages we got, and explain what we tried next. If we don't know something, we say so. If a tactic stopped working, we mention when and why. The goal is to give you enough detail to replicate the process or adapt it to your own situation.
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We send an email every time a new article goes live. No weekly roundups, no promotional content, no affiliate links. Just the article title, a short description, and a link to the full post. You can unsubscribe anytime.
Publishing schedule and upcoming topics
We publish between two and four articles per week. Here's what usually shows up and when you can expect it.
Weekly
Implementation guides
Step-by-step instructions for specific technical changes
Bi-weekly
Case studies
Real site examples with before and after data
Monthly
Tool reviews
Testing crawlers, validators, and monitoring platforms
As needed
Algorithm updates
What changed, what broke, and how to adjust
Start here if you're new
These articles represent the kind of work we publish and the level of detail we go into. If you're trying to figure out whether this site is useful for you, read one of these first.
For site owners
- Diagnosing why Google stopped crawling your site — common causes and how to check each one
- Setting up Search Console correctly from the start — avoiding the mistakes that create data gaps later
- When to use canonical tags vs 301 redirects — practical scenarios for each approach
- Reading a crawl report without panicking — what the errors actually mean and which ones matter
For developers
- Making React apps crawlable without server-side rendering — testing prerendering solutions and comparing results
- Debugging redirect chains in production — tools and commands for tracing the full path
- Implementing dynamic XML sitemaps at scale — handling millions of URLs without timeouts
- Testing structured data in staging environments — validating schema before deployment
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Every article gets tagged with the specific areas it covers. Click any tag to see everything we've written about that topic.